Week One - The Hero you serve
To get clarity and purpose, you must first understand your role, where you stand and exactly where you focus should be.
1.1 Killing your ego (old way vs new way)
1.2 The Customer Hero
1.3 Your brand strategy
1.4 Your brand brief
Week Two - Becoming the helper
In this week we will create a brand identity that will serve as your way to impress your message on your hero.
2.1 Who you are
2.2 The right colors
2.3 The perfect typeface
2.4 Your logo
2.5 Imagery
2.6 Your voice
2.7 Your brand bible
Week Three - Preparing for the Hero’s arrival
Now that we know who we serve and we have a brand identity to support it, we’re going to update our various brand touchpoints to speak to our ideal customer.
3.1 Prelaunch
3.2 Your website
3.3 Delivery
3.4 Facebook
3.5 Twitter
3.6 Instagram
3.7 Pinterest
3.8 Linkedin
3.9 Stationery
3.10 Merch & Ephemera
Week Four - Visual story marketing
All the elements are now in place to deploy your visual story marketing in line with your customers wants and needs.
4.1 Visual principles
4.2 Magic Design
4.3 Sales page visuals
4.4 Blog visuals
4.5 Social media posts
4.6 Ads
4.7 GIFs, Memes, Mockups
4.8 Youtube thumbnail
4.9 Universal blueprints
Week Five - Brand stories
Story frameworks are at the heart of every good marketing campaigns. Armed with these you will be able to deploy all kinds of videos, emails, social media updates, etc.
5.1 How and when to use stories
5.2 Problem Agitate Solve
5.3 Before After Bridge
5.4 3 Act Structure
5.5 Feature Advantage Benefit
5.6 Story spine
5.7 Pixar story
5.9 Other noteworthy story frameworks
Week Six - Branding as a service
Now that you have been able to rebrand yourself, it's time to look at ways to offer this service to others.
6.1 Overview
6.2 Your niche and offer
6.3 Conversion strategy
6.4 Client attraction
6.5 Delivery